Not every location is created equal when it comes to skill games. After placing machines in dozens of Texas businesses, we've learned what works - and what doesn't. Here's our honest breakdown of different location types.
Location Rankings (Best to Good)
1. Bars & Nightclubs - Excellent
Bars are consistently our top performers. Here's why:
- Extended dwell time: Customers stay for hours, not minutes
- Social atmosphere: Players enjoy the entertainment value
- Disposable income: Bar patrons are already spending on entertainment
- Late hours: More operating hours means more revenue
- Repeat customers: Regulars become regular players
Typical revenue per machine: $3,000-6,000/month
Ideal machine count: 4-8 machines
2. Dedicated Game Rooms - Excellent (with caveats)
Game rooms can be exceptional performers, but require more effort:
- Destination location: People come specifically to play
- Higher machine count: Can support 10-20+ machines
- Marketing required: Need to actively promote the location
- Right demographics: Best in areas with limited entertainment options
Typical revenue per machine: $2,500-5,000/month
Ideal machine count: 8-20 machines
3. Restaurants with Bar Areas - Very Good
Restaurants that have a dedicated bar or lounge area perform well:
- Mixed clientele: Captures both diners and bar patrons
- Family-friendly option: Some restaurants allow all ages to play
- Steady traffic: Consistent customer flow
- Cross-selling: Players often order food and drinks
Typical revenue per machine: $2,000-4,000/month
Ideal machine count: 2-4 machines
4. Convenience Stores - Good
C-stores provide steady, reliable income with less flash:
- High foot traffic: Lots of daily customers
- Quick plays: Shorter sessions but more frequent
- Lottery crossover: Lottery players often try skill games
- 24/7 potential: Extended hours boost revenue
Typical revenue per machine: $1,500-3,000/month
Ideal machine count: 2-4 machines
5. Truck Stops - Good
Truck stops offer a unique opportunity:
- Captive audience: Drivers need entertainment during breaks
- Cash-heavy customers: Many truckers prefer cash transactions
- 24/7 operation: Revenue around the clock
- Less competition: Fewer entertainment options on the road
Typical revenue per machine: $2,000-3,500/month
Ideal machine count: 3-6 machines
Location Characteristics That Matter
Must-Haves
- Foot traffic: At least 100+ customers daily
- Space: Room for machines without crowding
- Power outlets: Dedicated circuits preferred
- Visibility: Machines should be seen from entrance/main area
- Security: Camera coverage and secure location
Nice-to-Haves
- Extended hours: Later closing time = more revenue
- Seating nearby: Comfortable players play longer
- Good lighting: Not too bright, not too dark
- WiFi available: For machine monitoring and updates
Red Flags
- Very low traffic: Under 50 customers daily
- Short customer visits: Quick in-and-out businesses
- Strict demographics: Exclusively elderly or young children
- Poor location visibility: Hidden from main traffic
Placement Within Your Location
Where you put machines matters almost as much as what location you're in:
Best Placements
- Near the bar area (for bars/restaurants)
- Visible from the entrance
- Along a wall with good foot traffic
- Near other entertainment (pool tables, darts)
Avoid
- Back corners with no visibility
- Near bathrooms (noise/traffic issues)
- Blocking emergency exits
- In direct sunlight (screen glare)
Success Stories by Location Type
"We put 4 machines in our sports bar. They've become a bigger attraction than our pool tables."
- Mike R., Sports Bar Owner, Dallas
"I was skeptical about skill games in my convenience store, but they've been earning more than my lottery commission."
- Sarah T., C-Store Owner, San Antonio
Not Sure If Your Location Qualifies?
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